It's wor th it.


DIY brand OBI decided to be straightforward: renovations can be very hard. But once completed,

the final result makes up for every hit, splash or fall suffered along the way.

Client

OBI

My Role

  • Concept
  • Scripts
  • Art Direction

Media

  • Film



Other People

John Grammatico. dir

Martin Winther. cd

  • Juan Molina. cw

Agency

  • 180heartbeats+JvM

Date

  • Spring 2017



Idea

We created five films in which our DIY heroes undergo flashbacks of how nightmarish their renovations were. They finally shake those bad memories off, realizing they can now enjoy a better home or garden.

Bathroom.

Yard.

Living room.

Patio.

Garden.

Making-of

Garden improvement commercials have to be on air when the good weather comes. Which means we had to start our production way earlier, when the weather in Poland was s***. Bye Warsaw, hello Cape Town.

Results

This campaign made the sales of the communicated products to increase by a staggering 2000%.