re-dressed hoops.
Hoops on Polish neighbourhood courts have no nets. So to signal the sponsoring of the Polish National basketball team, adidas decided to change it.
Client
- adidas
My Role
Creative Direction
Media
Film
Social Media
Ambient
Other People
- Krzysztof Grajper. dir
- Radosław Smorga. cgo
- Marta Adamkowska. ad
- Marta Tomczak. cw
Agency
- 180heartbeats+JvM
Date
- January 2026
The film: and ode to Polish courts
A film with surreal touches to signal a big problem: Polish courts have no nets. And a solution: adidas hanging nets all over the country.
The activation: dressing not only the team
While adidas was officially dressing the Polish basketball national team, we decided to dress Polish hoops too. We created durable, branded nets and installed them where people needed them most. The community quickly started requesting more, turning our activation into outdoor media people actually asked for.
Instead of asking basketball fans for their attention, we started by giving them something they actually needed.
Results: a total dunk.