The Kaminski Edition. 


In 2024, adidas released globally the campaign

'You Got This', aimed at reducing pressure in sports.

Tasked with localising it to Poland, we created a school newspaper to help a struggling football player.

Client

  • adidas

My Role

Creative Direction


Media


Film

Print & Publishing

PR

Social Media



Other People

  • Radosław Smorga. cgo
  • Marta Adamkowska. ad
  • Marta Tomczak. cw

Agency

  • 180heartbeats+JvM

Date

  • Spring 2024



A struggling football player.

Kuba Kamiński is a young football player sponsored by adidas. Lately, sports journalists have been giving him a really hard time.


To take pressure off of him, we decided to find better journalists: we asked the kids responsible for the school newspaper at Kuba’s former primary school to create a special edition outlining his best football moments.


Then, the kids delivered it to Kuba in person, to remind him how having fun and no pressure benefited his game.

Shortly after receiving the school newspaper, Kuba played for the first time in months, providing an assist that led to a goal. Effectively proving that sports are more enjoyable when you take the pressure off.